Welcome! What you'll find here is a collection of annotated lecture notes from a deep learning course I taught.
I taught this course at the Rotman School of Management (University of Toronto) as part of the Master of Management Analytics (MMA) program from 2020 to 2025. The material hosted here is specifically from the 2025 iteration of the course.
When I first took this on, it was officially listed as a marketing analytics course. Over time, I naturally pivoted it into a deep learning course with applications in marketing. In the end, the syllabus ended up being roughly a 70/30 split between core deep learning concepts and marketing-related topics.
A few things to keep in mind if you're reading through these notes:
I'm putting this up mostly for posterity, but I hope it still serves as a useful resource. If you end up finding it helpful, feel free to drop me a note!